Project Description

Les Dada East Popincourt is a hair & styling salon located near Bastille in the heart of Paris. The primary vision was to create a space in hard contrast with the chaotic city frenzy. A space where you feel in connection with yourself, nature and its beauty, where you breathe and come to rest. An oasis, a forest in the city.

JFASTUDIO - Les Dada East Popincourt
JFASTUDIO - Les Dada East Popincourt
JFASTUDIO - Les Dada East Popincourt

The forest foliage concept is translated into a lateral pine wood wall & ceiling element composed of 238 sculpted lamellae that make us think of tree trunks and branches. You feel as if you were walking in the forest. This technical wall element is dedicated to the more commercial visual communicating part of the salon.

JFASTUDIO - Les Dada East Popincourt

Opposite to the pine wood wall a curved continuous tile white wall contrasts the whole and is dedicated to the actual work-oriented functions of the salon. It contains storage and divides the floor plan into a front and back shop. This way entrance, register, waiting room, barber service are visually separated from the cutting and coloring area in the back shop.

JFASTUDIO - Les Dada East Popincourt
JFASTUDIO - Les Dada East Popincourt

Lighting is integrated between ceiling lamellae creating indirect soothing lighting which reminds us of light piercing through leafs.

JFASTUDIO - Les Dada East Popincourt

The pine wood lamellae matrix creates visual intersections and perspectives and enable the incorporate a shelve system used to display products A foliage concept making the wooden pine wall an actual metaphor of trees trunks which plants use to lean, climb, and rest on.

JFASTUDIO - Les Dada East Popincourt
JFASTUDIO - Les Dada East Popincourt
JFASTUDIO - Les Dada East Popincourt
JFASTUDIO - Les Dada East Popincourt
JFASTUDIO - Les Dada East Popincourt

The plant palate is composed of forest undergrowth plants such as Edera, Ferns who climb searching for light and epiphytic plants like Orchidaceae who grow on trees in tropical forests.

JFASTUDIO - Les Dada East Popincourt
JFASTUDIO - Les Dada East Popincourt
JFASTUDIO - Les Dada East Popincourt
JFASTUDIO - Les Dada East Popincourt
JFASTUDIO - Les Dada East Popincourt
JFASTUDIO - Les Dada East Popincourt

The vegetation links this urban project in a direct manner to nature. It contributes to the forest experience and the overall well being while getting a haircut.

JFASTUDIO - Les Dada East Popincourt
JFASTUDIO - Les Dada East Popincourt
Design: JFA - Joshua Florquin Architecture
Program: Concept and interior-design of a hair salon
Budget: 70 K €
Mission: Complete
Team: JFA + Francesca Borrelli Landscape architect
Construction firm: Globus deco
Client: Les Dada East
Location: Paris, France
Surface: 50sqm
Status: Completed 2019
Partners: -
Photos by: Matteo Rossi

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